HDC offers funds to Home Grown scheme

The Home Grown campaign, which has been two years in the making, finally looks set to be made available to growers across the UK after the HDC has agreed funding of up to £8,000.

The project was initiated by grower Bill Godfrey, and a logo was produced to brand plants as having been grown at a British nursery.

A leaflet was also drawn up to promote the benefits that locally produced plants can provide, including reduced "plant miles" and reduced risk of imported pests and diseases.

HDC communications officer Scott Raffle commented: "The HDC board has decided to fund part of the process with a sum of up to £8,000.

"It has approved initially making use of the (Home Grown) symbol. It will be sent to all HDC levy payers and the board has agreed to produce a consumer leaflet."

There were concerns on the board about whether the wording in the proposed leaflet was accurate because of complicated supply chains.

Raffle added: "The text will be reviewed and made watertight."

The HDC board will meet again within the next 10 days to decide on changes and set a deadline for the information being sent out to HDC levy payers.

Godfrey responded: "I am pleased. I think the industry wants it, and I hope it's not too late."

He added: "The funding will enable us to get going again. Stephen (Sands, from marketing company Impetus) will work up the promotional material to satisfy the HTA, NFU and HDC.

"We might leave out doing the website. I would hope we would be able to launch it at the Southern Growers (show) at least."


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