Haskins Garden Centre sees sales benefit from revamped layout

Haskins Garden Centre group has improved customer flow at its Ferndown, Dorset centre, resulting in significant sales increases.

In the last two months, the £31 million turnover company made a wide pathway leading to departments including garden sundries, books, gifts and clothing, where sales are up between 12 per cent and 63 per cent.

Chief executive Julian Winfield said: "Since Conna Powles our buying director joined us just a year ago we have improved the range of stock across the departments but her suggestion to entice more people to explore the centre after leaving the restaurant by creating the wider, straight pathway has made a big difference. 

"Overseen by our retail operations manager Dean Ridley, the positive effect of the change has been proved by the figures."
 
Powell says it would have been very easy to have left the layout of the centre as it has been since the centre was built in 1994: "It was a lot of extra work for the centre but now the floor plan change has enabled the departments to become more enticing. People generally do not like change but the staff at Ferndown have received compliments following their hard work. Customers now go with the new flow."


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