In addition to showcasing its groundcare technology at BTME, New Holland will also journey into history and feature some of its key innovations from the past 45 years.
"2010 is a milestone for New Holland," said New Holland European product marketing manager for groundcare products Rupert Boobbyer.
"The industry has come a long way since the introduction of Ford's LGT Series in 1965, and New Holland has certainly played its part in that and will continue to do so."
New Holland will also provide BTME attendees with a chance to see the T4000 on turf tyres and a G6000, on show with the latest Blueline mower deck, which allows the cutting height to be adjusted from the driver's seat. Completing the line-up of groundcare machines will be a tractor from yesteryear, to mark the company's anniversary.
To mark the 45 year milestone, New Holland will hold a 30-minute seminar at 3.30pm on 19 January in the Queen's Suite within the BTME show. This will see Graham Gleed, New Holland's groundcare sales manager for the UK and Republic of Ireland, talk about where New Holland has come from, as well as look forward to 2010 and beyond.
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