Happy Plants garden centre brand signs partnership with SmartPlant

Happy Plants, the award-winning wholesale garden centre brand from Porters Fuchsias, has signed a partnership with SmartPlant, allowing customers access to tailored plant care information.

Award winner: Happy Plants scooped the 2017 Horticulture Week consumer marketing award
Award winner: Happy Plants scooped the 2017 Horticulture Week consumer marketing award

The collaboration will begin with the addition of Smart Barcodes to Happy Plant’s Summer 6x9cm Carry Packs.

The company feels that this range fits particularly well with the SmartPlant model as products have been chosen with the aim of helping less confident gardeners to achieve success and each variety selected and planted for optimum garden performance.

Packaging has also undergone an extensive makeover, with difficult-to-recycle black plastics replaced with 100% kerbside recyclable PET packs and handles, both made using recycled drinks bottles.

The care information offered - both on the handle itself, and digitally through the SmartPlant app - has been re-written to be simple, concise and easy to follow, says Porters.

By scanning the Smart Barcodes, customers receive care advice and a complimentary three month premium membership to SmartPlant, offering them 24 hour access to garden experts for troubleshooting, advice or help with plant and pest ID.

Customers with Amazon smart speakers will also be able to ‘Ask Alexa’ for information using SmartPlant’s Amazon Alexa Live Skill.

As part of a move back into garden centre supply, Merseyside grower Porters Fuchsias launched the Happy Plants brand to engage the younger generation of customers, particularly first-time buyers of new houses, and to re-enthuse the disheartened would-be gardener.  The campaign won the Horticulture Week Grower Consumer Marketing Campaign Award in 2017. 

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