Gardman has appointed Stewart Hainsworth as CEO from the beginning of September and Justin Young, with immediate effect, as commercial director.
Hainsworth is a former main board director at Gallaher Group and chairman of Bravo Premium, before becoming the CEO of Russian Standard Vodka.
He said: "I am delighted to be joining at this exciting stage of the company’s development and look forward to building the plans for future growth with the team at Gardman. Benefiting from the continued support from our investors and the strong trading history with our trading partners in the gardening sector, I’m confident that we can build on the already considerable success Gardman has enjoyed in the past."
Reporting to Hainsworth, Young's job is to develop the company’s new trading strategy.
Chairman Jonathan Halford said: "We are delighted to welcome Stewart and Justin to the company. These appointments represent the next step forward in our strategy of focusing on trading our core categories harder for the benefit of our customers and their consumers. We expect them both to make significant contributions to the future growth of our business."
Young was trading director of the Shop Direct Group, supply chain director at Phones4U and MD of Mikey, the jewellery retailer.