G's goes guerrilla with new generic celery campaign

The Pop Art-style branding for the new campaign - image: KISS Creative
The Pop Art-style branding for the new campaign - image: KISS Creative

Salad and vegetable supplier G's Fresh has appointed agency KISS Creative to promote celery, via "guerrilla and street activity" as well as point-of-sale and a digital and social media campaign.

KISS Creative head of digital John Dibb said: "The campaign idea 'Love the Crunch' is focused on reminding consumers that celery is a very versatile vegetable and can be eaten in lots of different ways."

KISS was selected over five other agencies. G's brand manager Amy Quant said: "KISS impressed us with its strong creative design capability and digital expertise."

A dedicated website will launch next month, with YouTube and Vine videos also in the pipeline.

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