Growth opportunity for ornamental growers in Eastern Europe identified

Growers must appeal to Eastern European markets and match the supply efficiency of the Dutch if they want to grow their markets, a new HDC/HTA import substitution report suggests.

Improving delivery of service and providing better information on plants for retail buyers, as well as labelling, pricing and producing a wider range of varieties were among suggestions in the report written by HTA market information manager-Dave Denny for HDC project CPM001.

HTA horticulture head Raoul Curtis-Machin said the Department of Business, Innovation and Skills could support trade shows in Eastern Europe to build British growers' exports.

Slovenia, for instance, had "real potential", a good gardening climate and good garden ownership, and is starting to get into ornamental horticulture, he added.

The report also said there were opportunities to beat importers to the UK by pricing more competitively and " improving flexibility of ordering".

Curtis Machin said: "The Dutch have been better at getting organised with logistics. If the British are going to compete with the Dutch, we have to get better at deliveries. We produce a cracking product garden centres prefer to foreign imports, but it's about anticipating what's going to be in demand and delivering it."

Ornamental production The facts

- Annual UK ornamental production: £1 billion; with £548m HNS; £242m bedding; £97m herbaceous; £23m edible ornamentals; houseplants £16m; and cut flowers £18m

- Outlets: garden centres £348m; amenity customers £192m; DIY: £134m; and consumers direct £67m.

- Full-time equivalent jobs: 15,000

- Imports ornamental plants: £324m

- Imports of cut flowers: £598m

- Exports: £50m, including 80 per cent HNS & 10 per cent cut flowers

- Import substitution potential job increases: 1,000

- Additional full-time general nursery worker jobs: 1,000

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next



These compact, brightly coloured flowers can be very attractive for impulse sales, notes Miranda Kimberley.

Fertilisers Special Report - invaluable nutrition

Fertilisers Special Report - invaluable nutrition

Using the right fertilisers on your crops can make all the difference when it comes to securing repeat customers, Sally Drury advises.

IPM Essen Show Preview - New look for top trade fair

IPM Essen Show Preview - New look for top trade fair

Venue modernisation will mean better display space for exhibitors at Europe's largest trade fair for the horticulture industry, says Gavin McEwan.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Generations of ordinary British people have been let down by weak, visionless leaders -- politicians more engaged by the next election than our national best interest.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles