William Sinclair's trading update ahead of the company's interim results for the six months to 31 March 2013, which will be released on 10 June 2013, reports a delayed start to the selling season.
The statement read: "The exceptionally cold weather over the last month has resulted in a delay to the start of the important Spring selling season. The slow start was confirmed by the UK gardening industry which reported very low sales levels in March as consumers remained indoors contemplating their frozen gardens.
"However, with warmer conditions forecast this week the Board has confidence that gardening activity will soon begin in earnest and that with good weather the selling season as a whole can still achieve its full potential for the company.
"The company has previously invested in extensive infrastructure to accommodate the significant uplift in activity that occurs when the season does start.
"The late commencement of the season this year may mean it is compressed into a shorter period. This should favour the company as our industry leading logistics cope better than those of some of our competitors."
Freeland Horticulture, in which William Sinclair has a 87.5 per cent holding, has been awarded all the main topsoil contracts for the Queen Elizabeth Olympic Park, the legacy park at the site of the London Olympics.
However, the cold weather has also affected Freeland with deliveries of its specialist top soils to this and other projects being delayed.
The company's new site at Ellesmere Port is undergoing a transformation to prepare it for future operations. This process is ongoing and the board expects to make further announcements on the timetable over the next few months.
So far Freeland has established SuperFyba operations at the site and, following some delays, is now producing regular volumes of material. Over the next three months the production outputs at the site will double to reach the volumes previously forecast.
William Sinclair will shortly be inviting investors to visit its Ellesmere Port facility in June 2013.