Asda, for example, has featured 2010 Grower of the Year winner Guy Poskitt in its in-store magazine, which has a circulation of three million.
The supermarket has also featured photographs of previous winners - including Watts Farm's Joe Cottingham - on its in-store promotion cards alongside the slogan "working with award winning vegetable growers" and next to the Grower of the Year Awards logo.
The Grower of the Year Awards, which are organised by Horticulture Week and Grower, champion innovation, commitment and technical expertise across UK production horticulture.
They also provide an unrivalled opportunity for people from all aspects of the production horticulture community to gather together at the glittering prize-giving ceremony, due to take place at the Lancaster London Hotel on 23 February 2012.
For further details, see www.groweroftheyear.co.uk.
Grower of the Year Awards Categories
The awards categories for fresh produce growers to enter this year
- Best New Variety
- Vegetable Grower of the Year
- Top Fruit Grower of the Year
- Soft Fruit Grower of the Year
- Salads Grower of the Year
- Organic Grower of the Year
- Grower of the Year: Edibles
The winner in the Grower of the Year: Edibles category will be selected from the winners of the previous five categories.
Entry forms for the awards can be downloaded online via www.groweroftheyear.co.uk.