Grower to use new lorries to boost efficiency and sales

Grower Colour Gro has unveiled three new Volvo delivery lorries to mark its 25th year in business supplying ornamental and edible plants to garden centres nationwide.

The Cumbria-based grower upgraded part of the existing fleet of eight MAN and Mercedes vehicles. Director and founder David Beadsmoore said: "The fleet had done an excellent job for many years but was inflicting high repair and maintenance costs, and increasing the risk of delivery delays. At the same time the company is supplying plants to an ever-increasing portfolio of customers further away from the nursery."

The company has moved to bespoke tractor and trailer requirements, which break away from traditional units normally operated in this field.

Beadsmoore said he wanted:

- to have the smartest vehicles possible and to use these to promote the company's products;

- low-emission tractor units with fuel efficiency a high priority;

- highly manoeuvrable trailers to aid access to busy garden centre car parks.

Weight reduction and air flow were important - Colour Gro's target was to try to almost double delivery volume with only a marginal increase in road fuel. In a bid to achieve this, the complete units have been fitted with Durabrite XB alloy wheels and the latest G&A air deflection designs with large-radiused cappings, aeroroof and full side skirts.

The Volvo tractor units have Dynafleet systems for proactive fuel-reduction monitoring, driver messaging and accurate route appraisal and costing.

Colour Gro has used the 3M promotional campaign system for the designs for the trucks, promoting products for breeders such as Moerheim/Suntory.

Beadsmoore said: "The designs on the trailers will change seasonally, allowing us to help drive sales in an eye-catching manner."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Pest & Disease Factsheet - Peach leaf curl

Pest & Disease Factsheet - Peach leaf curl

Growers of fruit and ornamental trees need to be aware of this disfiguring disease.

Business planning - Demand management

Business planning - Demand management

Seasonal demand may be inevitable but peaks and troughs can be managed to minimise business impact, Neville Stein explains.

Crocus

Crocus

These heralds of spring are highly suited to being planted in tree circles, grass and rock gardens, says Miranda Kimberley.


Opinion... Get rid of plastics in Horticulture

Opinion... Get rid of plastics in Horticulture

Blue Planet II eloquently showed the rich tapestry of life in the oceans. It also focused public awareness on plastic pollution damaging wildlife.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Opinion... A wish list for unblinkered thinking among our politicians

Opinion... A wish list for unblinkered thinking among our politicians


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles