Grower to use new lorries to boost efficiency and sales

Grower Colour Gro has unveiled three new Volvo delivery lorries to mark its 25th year in business supplying ornamental and edible plants to garden centres nationwide.

The Cumbria-based grower upgraded part of the existing fleet of eight MAN and Mercedes vehicles. Director and founder David Beadsmoore said: "The fleet had done an excellent job for many years but was inflicting high repair and maintenance costs, and increasing the risk of delivery delays. At the same time the company is supplying plants to an ever-increasing portfolio of customers further away from the nursery."

The company has moved to bespoke tractor and trailer requirements, which break away from traditional units normally operated in this field.

Beadsmoore said he wanted:

- to have the smartest vehicles possible and to use these to promote the company's products;

- low-emission tractor units with fuel efficiency a high priority;

- highly manoeuvrable trailers to aid access to busy garden centre car parks.

Weight reduction and air flow were important - Colour Gro's target was to try to almost double delivery volume with only a marginal increase in road fuel. In a bid to achieve this, the complete units have been fitted with Durabrite XB alloy wheels and the latest G&A air deflection designs with large-radiused cappings, aeroroof and full side skirts.

The Volvo tractor units have Dynafleet systems for proactive fuel-reduction monitoring, driver messaging and accurate route appraisal and costing.

Colour Gro has used the 3M promotional campaign system for the designs for the trucks, promoting products for breeders such as Moerheim/Suntory.

Beadsmoore said: "The designs on the trailers will change seasonally, allowing us to help drive sales in an eye-catching manner."

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