Grower Morel introduces new Cyclamen varieties to celebrate 90th anniversary

French Cyclamen grower Morel is this season celebrating 90 years of breeding and 20 years of internationally marketing its F1 hybrids.

Members of the Morel family began work on Cyclamen by selecting OP varieties in 1919 and their work has been carried on by three generations. The research programme of hybrids was set up by Guy Morel in 1978 and the first commercial hybrids were put on the professional market in 1989.

To mark the anniversaries, the company is hosting a series of open days in Frejus, near Cannes, on 2-20 November, at which it will show the 12 new varieties in its seed catalogue for the 2009/10 season. It will also be exhibiting at IPM Essen in January and at Salon du Végétal, in Angers, in February.

General manager Olivier Morel said: "For the past 20 years Guy Morel, our breeder, has unceasingly endeavoured to enhance the ranges, improve their technical performances and improve their level of quality. Positioned at the cutting edge of creating new varieties, he has succeeded in innovating through new plant sizes, new colour contrasts and fancy varieties."

The new varieties on offer include the following:

  • Rouge vif is a high-performance plant with intense red flowers. It has stronger stems than previous plants in the Latinia range and offers good durability in flower boxes. It is well-suited to northern European climates.
  • Fantasia Rouge offers an easy-to-grow plant with compact foliage. The durable colour is contrasted with white edges on this uniform and early flower.
  • Magenta foncé, or deep magenta, is also new in the Fantasia range. It offers a strongly coloured flower with contrasting white edges. A quarter of the plants have plain magenta flowers; all are early flowering and have a uniform habit.
  • Victoria 50 is - like all the plants in the Latinia range - an early-flowering variety. It is a compact plant with half-bicolour and half-pure white flowers.
  • Fuchsia Néon, or neon rose, has a round and compact habit and dark foliage, which contrasts with the intensely coloured flowers. It performs well outdoors and has abundant and central flowering.
  • Mélange flame liseré, or dark flame mix, premium plants offer hardiness and stable colour that work well in urban bedding displays from August to October.

Visit www.cyclamen.com for more details.


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