Grow-your-own set to stay popular in 2010, says GCA

The grow-your-own phenomenon is worldwide and will continue to expand, say garden centre owners.

Garden Centre Association chief executive Gillie Westwood, who organised the International Garden Centre Association Congress last month, said: "Delegates worldwide said grow-your-own is expanding.

"Garden centre owners from the US, Canada, South Africa and Australia say this is a global phenomenon and long may it last."

She added: "This time around, it is more to do with provenance and the environment than it was when it boomed in the 1970s."

Bents Garden Centre marketing manager Helen Bent said: "We're expecting grow-your-own to get bigger. We have done a bit of grow-your-own this year but will be doing a lot more next year. We've sold seed potatoes and potato bags but next year we want to sell ready-planted grow-your-own products.

"Some people want to propagate but many people want easier solutions. We're aiming at the marginal gardener. It is grow-your-own without getting your hands dirty."

Bent added that this month's Bents fruit festival came on the back of what she thinks is a trend for gardeners to plant edibles trees rather than ornamental trees.

 

YEAR-ON-YEAR SALES GROWTH

Outdoor plants
September 12%
Year-to-date 11.5%

Seeds and bulbs
September 15%
Year-to-date 12.5%

Garden sundries
September 13%
Year-to-date 2.25%

Furniture and barbecues
September 15.5%
Year-to-date 8%

Pets and aquatics
September 10.5%
Year-to-date 4%

Gifts
September 9.7%
Year-to-date 8%

Christmas
September 32%
Year-to-date 30%

Hard landscaping
September 20%
Year-to-date 4%

Food hall
September 27%
Year-to-date 33%

Clothing
September 18%
Year-to-date 22%

Catering
September 13.8%
Year-to-date 12%

Houseplants
September –4.8%
Year-to-date –2.5%

Overall
September 13%
Year-to-date 10.25%

Source: GCA


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