Plant label company Floramedia UK is offering new £75 grow-your-own theme packs so garden centres can highlight seasonal vegetable promotions.
Scotts Miracle-Gro has stands in garden centres with project leaflets suggesting "it's time to grow your own Sunday roast", along with advice on growing.
And Taylors Bulbs is supplying Wyevale Garden Centres with a Grow Your Own Vegetable Kit.
Wyevale horticulture category manager Tim Clapp said: "The kit comes in a tray that can be used for chitting potatoes, which means encouraging roots to sprout, and includes plant tags and comprehensive, easy-to-follow instructions for the beginner vegetable grower."
Each £9.99 kit contains two varieties of onion sets, 25 onions in each, seven bulbs of one variety of shallot, three varieties of seed potato, five of a first early potato, five of a second early potato and five of a maincrop potato variety and two bulbs of one variety of garlic.
Floramedia says: "By integrating these professional and beautifully produced marketing tools you can transform an area of the garden centre into a oasis of colour and healthy vibrancy, portraying vegetable gardening as something that will bring the gardener as much pleasure in the growing as the eating."
A grow-your-own theme pack costs only £75 plus VAT and p&p, and consists of four A2 correx boards of one design, eight A3 correx boards and one 2.4m x 0.75m PVC banner, hemmed, eyeletted and supplied with plastic cables.