Groundwork launches X Marks the Spot summer campaign

Groundwork uses RHS Chelsea Flower Show as campaigning platform

Groundwork Chelsea display with designers Mosaic
Groundwork Chelsea display with designers Mosaic

Groundwork launched its X Marks the Spot summer campaign at last week's RHS Chelsea Flower show.

The campaign, which aims to highlight the positive impact that green spaces have on people’s lives and warns that up to 20 million people in the UK are not able to enjoy their benefits, hopes to encourage more people to celebrate and protect green spaces by volunteering, fundraising or spreading the word about their ‘treasured spaces’. 

Supporters include PWC, Lesley Garrett, Deborah Meaden, Charlie Dimmock, Tommy Walsh and Baroness Floella Benjamin.

Groundwork’s chief executive Graham Duxbury said: "The positive impact that green space has on people’s lives is well documented, but not everyone is able to enjoy their benefits, with some communities being poorly served and the hardest hit by cuts.

"We know that the green space that matters to people is often their local park, and that people without gardens use parks more regularly, but local authorities have already cut £75m from open space budgets and we are concerned about the impact of the spending reductions to come. New ways of creating and preserving them are needed.

"The people who come to Chelsea share a love of all things green. The message we wanted to get across – both with our exhibit and our wider X Marks the Spot campaign - is that this is also true for those people who can’t come to Chelsea, who don’t have a large garden where they can experience the calming, restorative, healing benefits of green space."


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