Groen Direkt showcases Concept buying system to UK growers

The Groen-Direkt Spring Plant Fair at Noorwegenlaan in Hazerswoude, Boskoop earlier this month was the first Spring Fair since the launch of the 'Concepts' in 2013 – a new way of buying plants.
'Concepts' provide uniform product groups that enable customers to make ready-made or specifically defined flexible purchases. Groen-Direkt now offers both sales and theme concepts with a specific look and also provides a presentation method for plant retailers to adopt. This includes many aspects of the POS package including shelving, card holders, posters and display tables. There were almost 30 different plant 'concept's' on display at the Spring Fair including shrubs, acers, fruit trees, groundcover, ferns, ornamental grasses and hedge plants.
The Product Promotion Plaza hosted 170 suppliers.

Wiltshire-based Townsend Garden Centres co-owner Fran Townsend said: "We buy from Groen-Direkt because it provides an efficient and easy method of purchasing plants. The consistent level of quality material (plus an easy to use web shop for top ups) gives us the confidence to meet the demands of our customer base. We are here to select our varieties for Spring 2014 and view the new season with confidence. The late timing of Easter may help to ensure good planting weather."

Alan Beaumont, who runs Greenfingers Wholesale Nursery and Cash & Carry in Warwickshire said: " Sometimes, a range of plants can re-emerge and can be attractive to consumers looking for something different. The Spring Fair is held at the ideal time of year and provides inspiration for the coming season.

"This is the perfect window to see so many growers in one place many of which we know well and deal with throughout the year. We placed orders directly with these growers with lots of trollies of stock coming in within 7 days and more booked for later. This means Groen-Direkt works for both retailers and wholesalers."


Some new varieties for 2014 were displayed at the Spring Fair including the new Black Diamond Hydrangea from De Jong Plant bv. 
                                                                                                                                                        


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Four Oaks Trade Show 2019 - Exhibitor list

Four Oaks Trade Show 2019 - Exhibitor list

What are the latest products set to make a splash at Four Oaks 2019?

What are the latest products set to make a splash at Four Oaks 2019?

Products making their debuts will range across pest and disease controls, composts and fertilisers, tunnels, grow lights and much more, says Sally Drury.

Which new plants will take the spotlight at Four Oaks Trade show 2019?

Which new plants will take the spotlight at Four Oaks Trade show 2019?

Matthew Appleby looks at some of the new plants from the UK and overseas that will be introduced at the Four Oaks Trade Show.


Opinion... Co-operation will pay dividends

Opinion... Co-operation will pay dividends

Opinion... Experience should not be undervalued

Opinion... Experience should not be undervalued

Opinion... Strategy needed to boost production

Opinion... Strategy needed to boost production

We face a great opportunity to increase the UK's production of nursery stock, but it will not be exploited without a strategic plan.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 70 Ornamentals nurseries

See our exclusive RANKING of ornamentals nurseries by annual turnover plus the FULL REPORT AND ANALYSIS

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles