Groen Direkt showcases Concept buying system to UK growers

The Groen-Direkt Spring Plant Fair at Noorwegenlaan in Hazerswoude, Boskoop earlier this month was the first Spring Fair since the launch of the 'Concepts' in 2013 – a new way of buying plants.
'Concepts' provide uniform product groups that enable customers to make ready-made or specifically defined flexible purchases. Groen-Direkt now offers both sales and theme concepts with a specific look and also provides a presentation method for plant retailers to adopt. This includes many aspects of the POS package including shelving, card holders, posters and display tables. There were almost 30 different plant 'concept's' on display at the Spring Fair including shrubs, acers, fruit trees, groundcover, ferns, ornamental grasses and hedge plants.
The Product Promotion Plaza hosted 170 suppliers.

Wiltshire-based Townsend Garden Centres co-owner Fran Townsend said: "We buy from Groen-Direkt because it provides an efficient and easy method of purchasing plants. The consistent level of quality material (plus an easy to use web shop for top ups) gives us the confidence to meet the demands of our customer base. We are here to select our varieties for Spring 2014 and view the new season with confidence. The late timing of Easter may help to ensure good planting weather."

Alan Beaumont, who runs Greenfingers Wholesale Nursery and Cash & Carry in Warwickshire said: " Sometimes, a range of plants can re-emerge and can be attractive to consumers looking for something different. The Spring Fair is held at the ideal time of year and provides inspiration for the coming season.

"This is the perfect window to see so many growers in one place many of which we know well and deal with throughout the year. We placed orders directly with these growers with lots of trollies of stock coming in within 7 days and more booked for later. This means Groen-Direkt works for both retailers and wholesalers."

Some new varieties for 2014 were displayed at the Spring Fair including the new Black Diamond Hydrangea from De Jong Plant bv. 

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