The Greenery hails euro impact on continental exports

The euro and the internal European market have significantly benefited the Dutch fresh produce sector, allowing it to become the world's largest vegetable exporter, according to Dutch fresh produce supplier the Greenery.

In a report presented at the end of March to the Confederation of Netherlands Industry & Employers, the company stated: "The export of Dutch vegetables and fruit to Italy, Spain and France has grown enormously since the introduction of the euro, even though these countries produce a large amount themselves." The euro has also brought stability and reduced transaction costs, it added.

General manager Philip Smits said: "Every grower, employee and partner of the Greenery should familiarise themselves with this report."

He added that he then hoped readers would "make a positive voice heard" for the EU and the euro, at a time when "critical noises are regularly made".

A cooperative owned by around 1,000 growers, the Greenery has just reported a 12.5 per cent drop in turnover for 2011, down to EUR1.61bn (£1.34bn).

It blamed poor sales and prices in the wake of the E. coli crisis and poor summer weather. However, it made a net profit of EUR1.9m thanks to reduced operating costs.


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