This was the feeling at the British & International Golf Greenkeepers Association (BIGGA) Turf Management Exhibition (BTME) 2012, which opened in Harrogate this week.
John Deere launched its PowerGard Maintenance and PowerGard Protection programmes for its range of professional turf equipment, golf and commercial mowers and compact tractors.
Aftermarket sales manager James Morley said. "Our customers in the UK and Ireland can now benefit from a plan to help fix costs, budget more accurately and avoid unexpected outlays.
"The programmes are specially designed to control operating costs, remove the worry and allow users to choose the best plan to suit their individual needs."
He added: "Not only can the operator save on maintenance costs by locking into current parts and labour prices, they can also save on time and labour."
Also attracting attention was the new Jacobsen Eclipse Series 2 pedestrian greens mowers available in electric hybrid or fully electric with drop-in battery pack as well as the new contact fungicide Surpass PRO (iprodione) from Headland Amenity.