Golden Acres steps up bedding plant production

Dorset-based Golden Acres Nurseries is increasing its production of bedding plants by 12 per cent this year.

Group operations director Simon Edwards said the greenhouses have been reorganised, providing extra space, and that the sales process has been improved to move merchandise faster through them.

He said the sales team was venturing out more to show customers the product.

"Growers normally wait for the phone to ring. But now we are doing what we should have been doing for a long time - talking to our customers more and travelling out to them and showing the stock."

The bedding industry has declined over the past decade but Golden Acres is bucking the trend. Last year saw the group achieve bumper sales with bedding, which was 21 per cent up on 2007.

Edwards added: "Our plug and seed suppliers say that we are quite unusual (by increasing production). But I like to go against the market. Sometimes you win, sometimes you lose, but if you don't try you'll never know.

"We have the distinct advantage that we have our own garden centres. A third of our product goes to them, and I can run my own promotions," Edwards added.


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