Glee's new plant area sees first sign-ups

The introduction of a 'Green Heart' at Glee 2014 (14 - 16 September, NEC Birmingham) has attracted its first exhibitors.

Glee has signed up Newleaf Plants and Darby Nursery Stock as it plans to house 40 UK growers in ‘The Green Heart of Glee’ its new nursery area at Birmingham NEC's Atrium near halls 17 – 20.

Special project manager Neil Gow said: "The response to the Green Heart of Glee has far exceeded our expectations.  We’ve already got a number of UK growers signed up for the area, and have also received some fantastic feedback from the industry, including from plant buyers and nursery managers.  This is helping us to further shape the content to ensure that this new area of the show works as hard as it possibly can."

Newleaf Plants sales manager David Higginson said: "When Neil first talked to me about the idea of The Green Heart it seemed a bit of a no-brainer to be able to get our plants in front of so many key buyers and at minimal cost, so we booked our plot straight away."

Darby Nursery Stock, including Morley Nurseries and Whartons Roses, has also signed up to the free stand deals Glee is offering growers.

Gardeners Kitchen sales director Helen Boers said: "The Green Heart concept seems just brilliant to us and being able to show off our production in good light conditions to so many key retailers means we did not need to do too much thinking before we booked up. The low cost, with so much done for us by way of benches and signage, will make this a very cost effective event for us."

The area will also be supported with a partnership with Woodlodge to supply benches and signs and demonstrate the cross-selling potential of sundry products alongside plants.

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