Glee organisers hail bookings uplift following move announcement


Since the announcement that Glee 2014 (14th – 16 September, NEC Birmingham) is set to relocate to a new hall location, show organisers i2i Events have seen 56 per cent of Glee’s overall floorspace booked and are claiming a "significant increase year-on-year".

Garden care and machinery companies already signed up for Glee 2014 include Handy Distribution, Westlands, Bosmere, Vitax, Smart Solar, Mr. Fothergill’s Seeds, Burgon & Ball, Garland, Fallen Fruits, Lechuza, E.P.Barrus, Wolfgarten and Scheurich. 

Kaemingk has doubled its exhibition space at next year’s show.

Companies confirmed from the landscape and garden décor industry include Kelkay, Woodlodge, Deco-Pak, Apta, Forest Garden, Vivid Arts, Zest for Leisure, Hamac, and Hutton Garden Products. 

Lleisure brands such as Benross, Bellagio UK, and Bespoke Leisure, will be joined by the likes of outdoor clothing favourites, Regatta, retail display experts, Stagecraft, and specialist design and business consultants, Pleydell Smithyman.

Glee event manager Matthew Mein said: "It is fantastic to be able to report such positive rebooking figures, not only as it demonstrates confidence in Glee and what its revised platform can offer, but also what this means for the industry as whole.

"One of the main aspects driving exhibitors to the 2014 show is the revised layout which allows for fresh thinking and new ideas.  Many companies have already remarked that Glee 2014 is enabling them to rethink everything from their exhibition space and design, to how they promote their presence and also the products they’ll have on display.  It is an exciting prospect.  Next year’s show will be extremely different to any previous Glee, in terms of layout, atmosphere and exhibitor showcases. I look forward to watching the show develop even further over the coming months."

In 2014 Glee will move to NEC Halls 17 – 20 from halls four and five.

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