Glee organisers aim to reassure reluctant firms

Glee show organisers hope that upbeat vibes and new exhibition ideas will coax recession-worried exhibitors to sign up for the garden-retail event.

Prices have been frozen for last year's exhibitors who have not yet signed up to the show on 20-22 September, according to senior marketing manager Carl Groves.

He said: "We are making a special offer for last year's exhibitors who have not yet rebooked."

Groves did not reveal the number of exhibitors who had already booked. He added: "At the moment, we have fewer than last year, reflecting what's happening in the industry. Some smaller suppliers are holding back, waiting to see how the season starts.

"Cashflow is a problem, so they are seeing if they sell well. It's not necessarily an issue with the show: firms have to manage cashflows and marketing budgets."

Groves said the organisers wanted to make it more of a "definition event", so that new products and networking were high priorities.

"We are trying to create more reasons to come, and we are looking at content and a retail concept garden based on demographic themes."

This would bring together different products from the show in a garden setting that could be echoed in garden centres in order to sell concepts to customers.

"We want more products and skills training for retailers. There will be a big focus on the nursery section, while a British growers trail will highlight home-grown plants."

Groves said Glee aimed to rally the industry. Feedback from exhibitors and visitors suggests that many are positive but want a "strong Glee" in the face of the ongoing recession.

"We want to engender this positive feeling in people by showing the strength of the industry and helping them build their businesses for when the recession ends."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Business planning - Managing price volatility

Business planning - Managing price volatility

There are options to help you manage the impact of exchange rate fluctuations when buying from abroad, Neville Stein advises.



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

Pitches - seeds and consumables

Pitches - seeds and consumables

The right seeding and inputs are essential for keeping grass in top condition and ensuring that pitches look and perform at their best, says Sally Drury.

Opinion... Standardisation good for the trade

Opinion... Standardisation good for the trade

Horticulture could benefit from streamlining in the supply chain.

Opinion... Get rid of plastics in Horticulture

Opinion... Get rid of plastics in Horticulture

Blue Planet II eloquently showed the rich tapestry of life in the oceans. It also focused public awareness on plastic pollution damaging wildlife.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles