Glee offers low-cost display option for show exhibitors

Organisers of the Glee trade show have announced a new low-cost format for UK growers to display plants at the event (Birmingham NEC, 19-21 September).

The newly-formed Glee Plant Area has space for up to 40 growers to display plants on benches made by companies such as Stagecraft, Timber Displays and C Jackson. Merchandising and lighting are included in the package deal.

Glee marketing manager David Langrish said: "The idea is to highlight the best way to display plants in a retail environment - the growers can choose from a selection of five benches and all they have to do is bring their plants along and put them in the bench. It (a bench) only costs £400.

"We are working with a leading point of sale company to do labelling, so that will all be done in terms of merchandising."

The Glee Plant Area will be used to showcase UK plants only and will feature a central cafe area for growers to talk with buyers in a market environment.

Langrish added: "The area will be open with a nice market feel and growers can use the cafe area as a sales stand to sit and have meetings with the buyers."

Organisers hope the additional plant display option will help encourage more growers back to the show, which has seen exhibitor numbers fall in the nursery hall.

"We want to grow our plant offering at Glee because plants are integral to the whole industry - it's the green heart of the industry and we are determined to have a good plant offering," said Langrish.

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