Nurseries are expecting a positive garden centre buyer response to the latest Glee show feature in September.
Despite the HTA National Plant Show providing an alternative event for nurseries, those attending Glee are hoping that the new planteria - designed by Stagecraft Display, Timber Displays and Mike Hills Services to showcase plants in a retail environment - will make attending worthwhile.
Morley Nurseries marketing manager Carl Wilson said: "The Anglia Group of Nurseries has traditionally done very well at Glee. We are hoping that will continue this year."
The Anglia Group, which includes Morley, Darby Nursery Stock and Whartons Nurseries, also attends the National Plant Show and Four Oaks, but has stopped going to the Woking Show.
"We have to go to the shows that are most worthwhile," said Wilson. "We will be looking at the returns from Glee this year. There are fewer suppliers but that might mean we get more people. We will have to wait and see."
He added that the planteria was likely to be effective. "It is something the group has done for years, putting up benches and displaying plants in a garden centre environment," he said. "It helps the buyers envisage how they can sell the plants."
Quality Ornamentals general manager Paul Brooking agreed that the new feature was an attraction. "We haven't been to Glee for 10 years because it is just so expensive to attend. The thing that coaxed us back was the planteria. It's a simple and low-cost feature that should be effective."
A Jakins Christmas Trees representative Anna Woodcock said: "We first went to Glee 10 years ago. It's now a question of having to be seen there to ensure that people know we still exist. We find that it is effective and a good meeting point for existing customers."
Display unit hire initiative opens planteria to independent growers
Three leading garden centre display manufacturers have joined forces to create the planteria. Stagecraft Display, Timber Displays and Mike Hills Services, part of the C Jackson, will provide display stands that will then be hired out to growers wanting to attend the Glee show.
With the three companies taking on the cost of supplying the equipment, the organisers said they hoped that initiative would encourage growers, particularly small independents, back to Glee.
They have been asked to supply a range including rectangular tables, half-octagonal shrub tables, hexagonal bedding tables, trellis panels and tiered display units.
UK and international growers set to put their best plants on show
Glee Nursery will feature 35 companies this year.
The section provides a showcase for future trends from UK and international growers. In addition to new plant launches, Glee Planteria is also home to nursery stock, bedding plants, house plants, cut flowers, trees and shrubs, herbs and florist sundries.
The exhibitors are:
A Jakins Christmas Trees
Alex Euro Trading
Anglia Group of Nurseries
Baby Plants UK
Covili Franco (Vivai Piante)
Darby Nursery Stock
Golden Grove Nursery
HS Hommers & Sons
SP Trading (Scotland)
The Christmas Cabin
HSK Garden & Leisure