The organisers of Glee (15 – 17 September, NEC Birmingham), i2i Events Group, have announced that 2014 will mark the start of a "new chapter" for the exhibition with Glee moving to a new location within the NEC in halls 17 – 20.
Event manager Matthew Mein said: "All good retailers know that the best way to keep your store interesting for customers is to constantly revise the layout. We have applied the same approach to Glee. Whilst the show has undergone several enhancements in recent years, we still felt that the overall effect has been, to a point, predictable.
"In fact Glee is far from predictable. It is full of hundreds upon hundreds of companies, revealing thousands of new product launches every year. Now this revised layout and location within the NEC will enable visitors to discover more than ever before."
He added: "Halls 17 – 20 will give Glee exhibitors much more flexibility on their stand location. With multiple entrances, there will be more opportunity to capture visitor’s attention as they approach the show. A new location will also mean that exhibitors can effectively start their own ‘Glee next chapter’. This may mean completely redesigning their stand, or simply revising how they plan and promote their presence at the show. The possibilities are endless.
"The other particular noteworthy benefit of Glee’s new-for-2014 location will be the Atrium and outdoor areas that are in close proximity. These two areas offer the potential for overall expansion of the show’s floorplan through additional display and exhibiting opportunities. We already have some great ideas regarding how these areas could be used, and we are excited to discuss them with the industry," added Matthew.
GIMA director Neil Gow said: "The opportunities that this relocation will bring for all exhibitors to re-think and refresh what they do at the show is tremendous, and with the potential of the Atrium and outdoor space for exhibiting too there will be something there for every single type of exhibitor whatever their needs and budget.
"This is a massive plus point as it can bring the whole industry together under one roof, which is what the retail buyer needs especially in the tougher market place when the use of their time and money is under greater pressure."