Exhibitors will have the choice of either a morning or afternoon session; taking place at Glee’s venue, Brimingham NEC, 15 July. The Exhibitor Workshops will be led by Glee event manager, Matthew Mein, as well as the show’s PR, brand management and operation teams. The day has been designed to update exhibitors on the show plans for 2014 and marketing and PR opportunities available.
A UK gardening and export Q&A webinar will also take place during the workshop run in association with the UK Trade & Investment (UKTI) to mark its forthcoming UK garden and leisure report. The session will feature some well-known figures from the garden retail industry, who will be coming together to discuss the UK’s reputation and ongoing presence in the global garden retail industry.
Mein said: "This will be the sixth year that we will run the workshops and every time the value of them is clear. The exhibitors who do the best at Glee are those that have planned and promoted themselves as much as possible in the lead up to the show. Recognising this we have developed these workshops to arm them with the tools to really make the most of their time at the show, meaning they can benefit from a significant return on their investment both now and throughout the year ahead."
The show organisers i2i have been sending out promotional material re-branding it as 'Green Shoots Birmingham' after moving from hall four to halls 17-20 at the NEC.