GIMA offers promotion tips for grow your own

Grow your own (GYO) has not peaked and there is still plenty of growth to come, Garden Industry Manufacturers' Association director Neil Gow said at the body's conference last week.

His view was echoed by gardening broadcaster Pippa Greenwood, who is on a Stewarts road show tour of garden centres. The two agreed that better labelling and point of sale were needed to keep the trend going.

Gow said the term was barely known by the industry five years ago but had become a "phenomenal" trend. Meanwhile, Greenwood said garden centres should give clear advice to consumers so as not to drop the GYO "golden egg".

She complained that some garden products seemed to be made by manufacturers looking for a "quick buck". She was "horrified" by one label that suggested earthing up potatoes with a trowel because the work would put off new growers.

The HTA Garden Retail Monitor showed GYO plateaued in 2011 at 43 per cent.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Business planning - Planning for uncertainty

Business planning - Planning for uncertainty

Planning, organisation and discipline are all areas where horticulture firms can take lessons from the military, says Neville Stein.

How can nurseries use calendar events to promote plants?

How can nurseries use calendar events to promote plants?

More growers are working with garden centres on themed plant promotions.

Kniphofia

Kniphofia

These useful plants are persistent, need little attention and offer striking colour combinations, says Miranda Kimberley.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy