GIMA offers promotion tips for grow your own

Grow your own (GYO) has not peaked and there is still plenty of growth to come, Garden Industry Manufacturers' Association director Neil Gow said at the body's conference last week.

His view was echoed by gardening broadcaster Pippa Greenwood, who is on a Stewarts road show tour of garden centres. The two agreed that better labelling and point of sale were needed to keep the trend going.

Gow said the term was barely known by the industry five years ago but had become a "phenomenal" trend. Meanwhile, Greenwood said garden centres should give clear advice to consumers so as not to drop the GYO "golden egg".

She complained that some garden products seemed to be made by manufacturers looking for a "quick buck". She was "horrified" by one label that suggested earthing up potatoes with a trowel because the work would put off new growers.

The HTA Garden Retail Monitor showed GYO plateaued in 2011 at 43 per cent.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles