German plant producer Dummen appoints new distributor

German young plant producer Dummen has appointed Stratford-upon-Avon-based Young Plants as the sole distributor of its Red Fox brand throughout the UK and Ireland.

Young Plants became the sole distributor of Red Fox poinsettia on 17 January and will be the sole distributor of other Red Fox-branded annual bedding plants from 1 July. Young Plants replaces Hollyacre Plants, which originally introduced Dummen plants to the UK market.

In a joint statement, Young Plants managing director Alex Newey and Dummen chief business development officer Perry Wismans said they were enthusiastic about the "potentially powerful joint venture" and said UK and Ireland activities would focus on developing the Red Fox brand geranium, petunia and other garden plants.

Commenting on the partnership, Hollyacre Plants sales and marketing director Simon Davenport said: "Naturally we are sad at this change to our agency arrangements with Dummen after such a period of close cooperation.

"We wish the new alliance between Young Plants and Dummen well and trust that they will continue to uphold the high reputation established for the Red Fox products over the past 23 years."

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