Gerbera wins Fleuroselect award

Fleuroselect, the international organisation for ornamental plants, has announced that its FleuroStar Award for 2013/2014 has gone to Gerbera jamesonii Cartwheel Strawberry Twist, created by Syngenta Flowers.

The winner was announced at the annual Fleuroselect Gala dinner that was held in Slot Holckenhavn, Denmark. Syngenta head of sales Luit Mazereeuw accepted the prize from Fleuroselect president Nils Klemm and Jan Sijm, chairman of the FleuroStar committee.

Klemm said: " It is my honour to give this key award in the horticultural sector to Syngenta Flowers. Cartwheel® Strawberry Twist offers a fantastic colour mix for pots and containers that will convince many consumers at point of sale."

According to the jury, this award-winning Gerbera offers "very attractive, supersized semi-double flowers with a broad colour range, ensuring a true wow effect. Cartwheel® Strawberry Twist is an eye-catching variety that will appeal highly to the consumer."

Cartwheel® Strawberry Twist is the first true semi-double bicolour Gerbera for pots.

Breeder Kathryn Verlinden said: "I was inspired by the huge range of colour patterns existing in cut flower Gerberas. Already nine years ago, we started experimenting with the introduction of cut flower genetics into pot Gerberas. Cartwheel® Strawberry Twist offers the colour explosion of a cut flower Gerbera bouquet to pots and containers for both the home and patio."

The FleuroStar Contest is held annually during the FlowerTrials week in June in the Netherlands and Germany. An independent panel of more than 30 expert judges visit the eight contest locations to choose the winner with the ‘wow’ effect at point of sale.

Syngenta’s award winning Gerbera was competing with among others the Calibrachoa cultivars MiniFamous® Double White, Gentiana cultivars Luis Easy Blue and Pelargonium cultivars Perillo White Pink Splash from Selecta Klemm, Campanula medium nanum Appeal Pink F1 and Impatiens x hybrida SunPatiens® Compact White from Sakata.


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