He will be giving the Hearts and Minds for Customer Service talk, which will focus on improving customer service, exclusively for GCA members on November 13 at 11am.
GCA chairman Peter Burks said: "I attended the launch of Michael’s new Hearts and Minds programme last month (October, 2013) and found it very interesting. Attendees included leaders from a wide range of organisations, including Sainsbury’s, Virgin and BMW.
"The new programme is aimed at people who are genuinely passionate about customer service, that’s definitely us and our members. I really liked what Michael was saying so I asked him if he would present an online version of the presentation for our members.
"The webcast, which will last for an hour, will focus on the biggest mistakes most organisations are making in their service offerings, why Michael thinks 90% of customer service training is a waste of time and what people can do to improve their customer service. I think the talk will be very valuable for all our members so hope lots of people will tune in."
Anyone wishing to sign up for the webinar should call the GCA office on 0118 930 8918 or email email@example.com.