Gardman launches QR codes point of sale for grow your own

Gardman is using QR codes on its 'Grow It!' consumer point of sale leaflets this spring for the first time.

Consumers who pick up the leaflets in store can navigate to www.gardman.co.uk where all the grow your own advice leaflets are available as downloadable pdfs.

Gardman marketing director Jane Lawler said:

"We think that with easy accessible and concise advice, more consumers will have the confidence to grow a wider range of fruit and vegetables.

"The range of leaflets we’ve produced focus on easy crops with which they are most likely to achieve great results with minimum expertise. The leaflets also point consumers to the products they are likely to need and will find in store.

The series comprises five titles: peas and beans; potatoes and vegetables; salad and herbs; strawberries and soft fruit and tomatoes which can be downloaded from http://www.gardman.co.uk/new-grow-your-own.


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