Gardman eyes market share gain as promotions see product showroom visits double

Gardman says it is taking an unprecedented number of bookings for visits to its Peterborough Showroom, more than double the number in the same period in 2012.  

Marketing director Jane Lawler said: "The programme of promotions and offers we have put together mean customers are booking their pre-season visits to our showroom earlier than normal in order to understand and commit to the programme of seasonal deals.

"We’re also seeing a significant number of prospective new customers book time in the showroom so they can get hands on with our products and find out more about the commercial deals we have on offer.  We expect this to result in an increase in our distribution, and a corresponding gain in overall market share."

Earlier this year Gardman revamped its showroom. The facility now has space for up to 20 category ‘shops’ as well as areas for development projects and a gardening sector merchandising 'laboratory' where customers can see the latest trends and ideas.

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