Pawlett's main focus will be on Belgium, Holland, Germany and France, both direct to retailers and via selected distributors.
Her first deal saw Gardman become supplier to 55-store garden centre, Truffaut, in Francesupplying wild bird care ranges to Truffaut and has designing the category layout for the retailer.
"There is a tremendous opportunity for us to grow the Gardman business across Europe," says Pawlett, "and this new relationship is indicative of the potential."
Pawlett previously worked at Sara Lee and Typhoo Tea and most recently head of international sales at pet care manufacturer and supplier, the Bramton Company.
Gardman director Phil Tushingham said: "This is an important role for us and we’re confident that Diane will fulfil our expectations in these markets."