Gardman carries out research

Wild bird care and gardening products supplier Gardman has carried out packaging research to help demystify the wild bird care category for consumers.

Marketing director Jane Lawler said: "Wild bird care can often be a difficult category to shop, with confusion about what consumers are buying preventing them from making the correct decision about what to purchase. We've overcome this by conducting independent research into the sector to help us develop a more impactful approach to our brand, messaging and positioning."


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