Gardenex director general Amanda Sizer Barrett said:
"All countries experience swings in weather patterns but when one country’s garden industry is undergoing difficult climatic conditions then other countries will be experiencing better weather and therefore more buoyant trading conditions. The same applies for some overseas markets’ economic conditions.
"It makes sense, therefore, for companies to widen their geographical market base in order to create a smoother selling platform year on year, and international trade shows such as Spoga+Gafa are just one proven method of achieving that aim. The federation has significant experience in dealing in overseas markets and companies would not be returning to Spoga+Gafa for scores of years if the show had not provided positive results in the form of export sales for previous participants."
To date 26 British suppliers have confirmed that they will participate in the British group.
Almost all of the British exhibitors are receiving cash grants secured for them by Gardenex through the government’s UKTI Tradeshow Access Programme. The federation also provides additional support to British exhibitors at shows such as Spoga+Gafa. This includes an exhibition package as well as advance publicity, new sales leads and help and guidance at the event, where Gardenex will organise and man a British garden and leisure industry information stand based in the British pavilion.