Gardenex launches export aid for British garden exporters

Opportunities for British garden, leisure and pet product firms to achieve sales in two of the UK's top export markets are the key features in the 2012 programme of initiatives announced by The Federation of Garden & Leisure Manufacturers.

Member companies of the Federation’s two main divisions, Gardenex and PetQuip, will have the opportunity of displaying their products and services at five leading international trade exhibitions in Germany and the US. 

In addition, the Federation is organising three ‘Meet the Buyer’ events in the UK where British companies can present their products in one-to-one meetings with influential buyers from around the world.

The main international garden trade exhibitions in the programme are the National Hardware Show in Las Vegas in May and spoga+gafa in Cologne in September. 

The Federation has negotiated grants under UKTI’s TAP scheme for eligible British exhibitors at both of these shows.  Gardenex will also be arranging a visit to the Independent Garden Centre Show in Chicago in August, and has negotiated a 10 per cent exhibition space discount for its member companies.

Meanwhile, UK garden and leisure suppliers wishing to carry out research into overseas markets can now take advantage of two new services introduced by Gardenex. 

The services have been tailored to suit exporting firms that may not have the time or the budget to arrange their own research visits or may not be able to exhibit at some of the international trade shows serving their sector.

The first of these services, ‘The Gardenex Group Visit Service’, offers firms the opportunity to travel to an international market as part of an accompanied group of like-minded exporters, led by one of Gardenex’s research team. 

The participants will benefit from a package of services that includes market overview information, important contact lists, and introductions to key distributors by the Gardenex research team who will be on hand during the visit. 

The potential for market briefings with local UKTI commercial officers and industry contacts will also be investigated and depending upon the size of the participating group, retail tours at cost will be added to the list of services. 

The first visit is arranged for the Independent Garden Centre Show that takes place in Chicago, USA from 21 to 23 August 2012.

The second of the new services, ‘Gardenex Explore the Market’, will benefit exporters that are unable to make a personal visit to a market or trade event. 

The Gardenex team will undertake the visit on behalf of the British company and make initial approaches to key buyers and influential contacts. 

As part of the service, Gardenex will present an individual company’s sales material and brochures to key potential distributors visiting the selected trade show. 

The Federation will also assess the trade event and market and its potential for the UK company. 

It will then follow up by providing lists of distributors and other contacts and a post-show briefing on potential approaches to the market based on feedback. 

This service in 2012 will also apply to the Independent Garden Centre Show in Chicago and to the Journées des Collections in Apremont, France from 22 to 24 May.

New to the Federation’s PetQuip calendar for 2012 will be a scheduled visit to Pet Fair Asia in Shanghai.  The fair is one of the leading pet sector events in China, a country that is experiencing a 25 per cent annual growth in pet related products.


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