Gardenex to hold US export event

A free workshop designed to help UK exporters of garden and leisure products reach the massive US market is being organised by the Gardenex export federation on 15 November 2012.

The workshop will run alongside the latest of the Federation’s ‘Meet the Buyer’ events.  Buyers from Belgium, Estonia, Germany, Turkey and the US are travelling to the UK to meet with potential suppliers. The event is to be held at Lea Marston Hotel, Sutton Coldfield, which is close to the M42/M6 and also Birmingham Airport.

Gardenex director general Amanda Sizer Barrett said:

"With a population of around 313 million people and a garden market estimated at around $30bn, the US has always been a target for UK exporters. However, whilst the US market is huge, the issue for UK companies is how to break into a market that has thousands of mostly independent garden centres and nurseries.  Delegates at the event will find essential signposts on how to tackle those challenges."

Included in the workshop package will be an overview of the US garden market, including  information such as the market’s key distributors, retailers, mail order companies, trade shows and trade magazines. Delegates will also receive a copy of a new US garden market report due to be published by the Federation in November. There will also be a presentation by the organisers of the National Hardware Show with Lawn and Garden World and a Q&A session with a key US distributor.

Buyers to attend: Tuinadvies, a Belgian on-line shop that sells to consumers and gardening associations in Belgium and The Netherlands; Selteret LLC, an Estonian wholesaler of garden products; Ing G Beckmann KG, a German mail order company specialising in garden products; Botanika Dis Ticaret AS, a Turkish importer/distributor of practical garden products; and Bosmere Inc, the US firm that supplies the garden centre, mail order and internet sales sector, and already handles a number of British garden product brands.

The US workshop is free to delegates but there will be an administration fee for those wishing to meet on a one-to-one basis with the visiting buyers. Contact  tel: +44 (0) 44 1959 565995   or   fax:  +44 (0) 1959 565885.  The registration deadline is 31 October 2012.

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