For Compost Awareness Week (5-11 May) Bord na Móna is using the opportunity to tell consumers that recycled homemade garden waste is "a soil improver and not a growing medium."
"That means that homemade compost is not suitable for growing seeds and plants – it’s for digging in to the soil to give it a new lease of life," the company said.
The campaign features point of sale promoting composting but with the emphasis on how to use it.
The copy tells gardeners they can dig it into their vegetable patch but not to use it to fill tubs and baskets.
It says they can dig it into flower beds and borders, but not for planting seeds and cutttings.The campaign then redirects those wanting to plant seeds or cuttings, bring in new plants or fill up pots, containers and baskets towards buying a specialist peat-free or peat-reduced growing media.