Garden visitors say plants need more and better labels

Significant numbers of visitors to gardens would like improved plant information, a new survey has found.

In the Garden Visitor annual market research and report, 40% of garden visitors said they would like to see ‘better information about the plants in the beds and borders'.

Some 24% said garden information given to visitors on arrival could also be improved, according to the report, conducted by Tenneson Marketing Services and Consumerdata.

The report includes the results of two surveys, the first of 1,000 adults over 16 which monitored visits to gardens, historic houses and other visitor attractions, and a second ‘ad hoc' survey which looked at the visiting habits, motivations and attitudes of 1,028 garden visitors and 890 visitors to historic houses.

 The report's author Malcolm Tenneson said the main survey concentrated on a sample of people over 35 and especially those older than 45.

Of the UK population last year of just under 61m, 40% of adults made a visit to a garden, historic landscape or park - which the report found ‘compares favourable in a highly competitive visitor attraction market with other cultural sectors - 44% said they visited museums and 35% historic houses, castles and palaces during 2009.

Other findings included that word-of-mouth recommendation is still a key element in promoting gardens (steady at 62%), online media is growing as an area of finding information about gardens to visit (up 6% to 28%, with 15% going straight to a garden's own website), and calls for better facilities include more seating around gardens (44%) and better or cleaner toilet facilities (29%).


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning: The labour challenge

Business planning: The labour challenge

With staffing becoming increasingly problematic, Neville Stein looks at the alternatives to finding good recruits.

Editorial ... Supporting horticultural excellence

Editorial ... Supporting horticultural excellence

The team at Horticulture Week are delighted to launch the leading industry awards schemes for 2018 supporting, encouraging and broadcasting excellence across all areas of horticulture business, people and places.

Sargent's solutions - how to attract the best staff for your business

Sargent's solutions - how to attract the best staff for your business

There are ways to find quality candidates for horticultural jobs if you widen your search parameters, Alan Sargent suggests.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Custodian Awards

Products & Kit Resources