To reduce wastage after another terrible year of weather, Planters Garden Centre planned what it wanted to stock in the planteria month by month and table by table.
To increase stock turn in promotional areas of the planteria, Planters developed a grower-retailer relationship with local nursery Pacific Nurseries. It worked on a growing plan of stock it could grow for the centre that would achieve a 52 per cent margin, but was in no way committed to taking. Regular visits throughout the main season were arranged to monitor what stock was looking good and what was coming ready.
In order to increase sales, all of Planters' managers sat down to plan the marketing for the first six months of 2009. They were all concerned about the economic climate and therefore decided to be very strong with offers. Planters also wanted to shout about winning the GCA Ruxley Rose competition for the Midlands. Therefore, it had a number of banners and posters made and placed around the planteria heralding the award.
The key to any department is profit and Planters set a plant margin target of 52 per cent. The centre used an Excel document to record all the invoices for each department. This calculates the margin achieved for each invoice as well as running a monthly total and a running year-to-date total. Using this document it can alter retail prices as needed to hit the required margin. Planters has also negotiated better prices from suppliers as well as retro discounts at the end of the season.
Between January and June 2009 the planteria wastage figure has dropped by 19 per cent to £5,293.62. This has been achieved by little-and-often ordering from local suppliers allowing stock turn to increase as required stock holding has dropped.
During the same period, planteria sales figures were up by 10 per cent to £48,124.75 and the margin figure achieved was 52.2 per cent.
Planters also purchased 99 per cent of plant stock from British nurseries. This has helped avoid problems with the volatile euro. Also, spend with Pacific Nurseries is up £40,000, helping to support the local economy.
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