Organisers of Garden Re-Leaf Day have launched the ‘Loose Change’ scheme to enable garden product suppliers to participate in the event on 14th March.
Suppliers will be invited to place coin-shaped stickers in denominations of 50p or £1 – available from the charity Greenfingers – on products of their choice, either before despatch or after delivery to the retailer.
The selected products can then be featured in dedicated Garden Re-Leaf Day product displays set up by participating garden centres, with the stickers showing consumers how much money the supplier will donate to the Greenfingers ‘Rosy Cheeks Appeal’ upon purchase of the goods.
The Loose Change initiative aims to ensure no supplier, or retailer, misses out on Garden Re-Leaf Day’s promotional and fund-raising opportunities due to time and budget constraints.
The idea was devised by former Gardman marketing director Jane Lawler, who is now helping to support the partnership between Greenfingers and Garden Re-Leaf Day.
She said: "Loose Change offers a fast and easy way for product suppliers and growers to take part in Garden Re-Leaf Day and be associated with the appeal. You can buy just a few stickers for a small display in a single centre, or hundreds for distribution across all your participating customers.
"The consumer pays just the normal in store price – but with the knowledge that 50p or £1 of their purchase is being paid to the Greenfingers Rosy Cheeks Appeal on their behalf by the product supplier."
The Greenfingers Rosy Cheeks Appeal aims to raise £750,000 over two years to fund the creation of at least 10 more, unique children’s hospice gardens.
The Loose Change initiative follows the announcement of support for the Garden Re-leaf Day quiz from celebrities such as Jude Law, David Tennant, Alistair MacGowan and Patsy Palmer; and a competition for garden centres to win a visit from ITV’s Love Your Garden presenter, David Domoney.
Garden centres across the UK are registering to run special events and activities for Garden Re-Leaf Day, which takes place on Friday 14th March and across the weekend.
Suppliers looking to take part in the Loose Change promotion should call 01494 674749 or contact email@example.com