Solus Garden & Leisure has appointed a new head of marketing and a brand communications agency as part of a three-year growth and business improvement plan.
Jacci Marcus has joined the company’s senior executive team as head of marketing, and has selected Birmingham-based Chapter agency to develop brand strategy and communications.
Marcus is looking to strengthen Solus’s relationships with its retailers as well as giving the company a consumer focus. She is guiding the launch of a new consumer brand which will add outdoor inspiration to gardening living products.
The appointment of Chapter is part of this strategy. Their first project will be to launch the new brand through retail channels.
Solus commercial director Ross Yealland said: "Already a leader in the UK gardening industry, we are striving to become the partner of choice for the garden products retailer. Our increased focus on marketing will help cement this relationship and build a stronger customer base for both parties."