An AMA representative said: "The internet garden products market has shown exceptional levels of growth over the past 5 years as increasing numbers of consumers gain access to the Internet and confidence in shopping online grows.
"In 2009, 70% of households in the UK have Internet access, an increase of 28% compared to 2006. Increasing numbers of consumers are purchasing online, with garden products a growth area — particularly as older age groups become more comfortable with online purchasing.
"The internet garden products market is estimated to be worth around £160 million at retail prices in 2009, a 28% increase on the previous year. This market estimate includes a mix of both specialist e-tailers — which primarily sell garden products and use the Internet as their main distribution channel — and non-specialists which offer garden products online but this does not represent their main distribution channel.
"Key ‘non-specialists' include Argos, DIY Multiples, mail order companies, Screwfix etc."
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