Garden Industry Marketing Board to hit the festivals circuit

The cross sector Garden Industry Marketing Board is to travel to food and music festivals next spring and summer in a bid to attract under 45s to gardening.

The marketing board plans to attend at least six events with portable gardens on a truck to be unloaded and demonstrated to visitors.

Organiser David Arnold said GIMB wanted to target people who don't go to garden shows and enthuse them into how they can use their gardens to enhance their lifestyles.

Local garden centres will be invited to get on board and will hold follow-up events.

The events GIMB will visit are to be announced, though Arnold joked that the demographic for Glastonbury music festival was now too old to be GIMB's target audience.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.