Garden Industry Manufacturers Association holds first meeting post-Neil Gow

GIMA has elected new officers and heard from Will Armitage and Matthew Compton at its latest meeting.

Steve Millington
Steve Millington

Bosmere sales and marketing director Steve Millington is new Garden Industry Manufacturers Association president, succeeding Vicky Nuttall, who has become GIMA director in succession to Neil Gow. 

Also announced at GIMA's business meeting at Milton Keynes Dobbies on 13 March were Suttons retail sales and marketing director Chris Ramsden as new vice president.  

New treasurer is Vitax sales manager Colin Wetherley-Mein, replacing Andy Simmons of Pest Stop Systems. Kate Ebbens of Cadix is new on the 14-person council.

At the meeting, GCA chairman Will Armitage discussed his garden centres' loyalty card, which has a 30,000 membership after two years. Average spend is £17.77 for card holders and £9.84 for others.

Homebase DIY and gardening trading director Matthew Compton agreed that loyalty cards, in his case the Nectar card, are invaluable.

Nectar has 19m cardholders. Compton is doubling spend on customer loyalty, introducing a new ecommerce platform, upgrading 25 stores at £1m each, increasing his garden academy intake and giving more choice in fulfilment.

See more in the next edition of Horticulture Week.

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