Garden fertiliser market grew by 4.5% in 2008

The 2008 gardening season proved to be rewarding for garden fertilisers, according to industry analysts GfK.

GfK Retail and Technology supplies Horticulture Week with monthly market reports - image: GfK Group
GfK Retail and Technology supplies Horticulture Week with monthly market reports - image: GfK Group

The fertiliser market grew 4.5% year on year during 2008, despite unfavourable weather through the key season.

The lawn fertilisers sector contributed almost 7% to this growth compared to the plant food sector where value sales increased only slightly. The fertilisers market was almost split 50:50 into lawn fertilisers and plant foods.
 
The lawn fertilisers triple action sector, where products kill weed and moss as well as feed, accounted for 64% of the lawn fertilisers market and grew value sales over 2008 at 11%.

Feed-only products also performed well compared to products combined with moss or weed control feature.

Within lawn fertilisers, liquid and soluble lawn products both underwent higher growth rates than the more traditional solid products, probably because they can be used more easily with a watering can by the less experienced gardener.

Meanwhile the plant food sector saw only modest growth of 3% with sales reaching £34 million in 2008.

The expected growth of organic fertilisers materialised in 2008 with value sales growing by 8% in 2007 and by 20% in 2008.

GfK said the challenge for the market in 2009 will be to encourage further take-up of these above average priced products at a time when consumers are faced with ever tightening personal budgets.

For more information contact go to http://www.gfkrt.com or contact Eva Vareckova, GfK account executive, DIY on 0870 603 8254 or at eva.vareckova@gfk.com.

 

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