Garden designer Adam Frost is opening the new retail plant centre at Welland Vale Nurseries in Uppingham, Rutland, called Garden Inspirations on Friday (28 February).
Frost sources plants for his domestic landscape projects from Welland Vale.
Director Laurence Middleton says the new retail plant centre shows how he is "very optimistic about the future - it's a relaunch for the whole company".
Former Buckingham Nurseries plantarea manager Mike Easom is running the new venture.
Younghort ambassador Fiona Willetts is among those expected at the event.