Garden centres told to use all space

Garden centres can profit by using vertical space, using colour to sell more products and promoting all their services as a matter of course, Garden Centre Association (GCA) auditor Roger Crookes has advised.

Instead of leaving the "empty void" on top of shelves for cobwebs, they should display what is shelved underneath. "Colour sells, not just in planterias but in every department. People are drawn in - make volume work for you," said Crookes.

"Promote all your services. If you deliver, assemble, position and take away packaging, that is something B&Q won't do. It is good at promoting prices so you should make sure your customers know how good your service is."

More than 475 staff from 140 GCA member centres heard Ian Boardman, Andy Campbell and Crookes present their findings from the annual GCA garden centre inspections at regional meetings last week.

The staff received 230 awards for outstanding achievement in 13 different categories and 650 awards of merit were awarded to 130 centres.

AWARDS BY REGION

South Thames: Haskins Ferndown (five awards). Shoots Washington (three). Thompsons Canterbury (two). Stewarts Country (two).

North Thames: Frosts Woburn Sands, Sunshine, Van Hage Great Amwell, Poplars, Frosts Brampton (three each).

Wales & West: Raglan (four). Old Railway Line (three). Monkton, Elm, Trelawney Wadebrige (two each).

Midlands: Webbs, Planters Tamworth (five each). Van Hage Peterborough (four). Byrkley (three).

North East: Langlands Shiptonthorpe (six). Armitage Pennine, Cowells, Heighley Gate (four).

North West: All in One (eight). Barton Grange, Bents (four).


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles