Garden centres looking good for Christmas gifts - HTA

Garden centres are in a good position to trade well in the run up to Christmas despite economic concerns and pressure on discretionary spending, according to the latest HTA Consumer Insight.

The Gift of Christmas and beyond (GIM Consumer Insight No 10), takes a closer look at gift giving, the trends affecting the market and the opportunity it presents for the garden industry not only at Christmas but on other gifting occasions such as Mothers’ Day and Fathers’ Days.
Retail sales this Christmas will only increase by one per cent (Deloitte) and the average spend on Christmas gifts this year is predicted to fall from £232 to £195 (
Recent Ipsos Mori HTA research shows that 45 per cent of people claim to be likely or very likely to visit a garden centre in the next year to look for a garden-related gift.
HTA marketing director Andrew Maxted said:

"Garden centres have built a strong presence in the Christmas market over many years and are widely recognised by consumers as ‘must visit’ destinations in the run up to the festive season. This should underpin footfall in the coming weeks and the challenge will be to ensure merchandising, point of sale materials, and of course, staff are geared to converting that footfall to sales."

Meanwhile, in an HTA project with 110 National Garden Gift Voucher-selling garden centres, increasing point-of-sale visibility increased sales by 4.3 per cent, compared to 1.9 per cent in a control group, showing a doubling in the rate of sales growth.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles