Garden centre's 'get forking' billboard and 'rude' adverts cause a rumpus in Derbyshire

Rude advertising on garden centre billboards resulted in a record year last year for one garden retailer but has also caused offence to a Derbyshire villager.

Garden King newspaper ad urges gardeners to 'Get some tits in your garden!'
Garden King newspaper ad urges gardeners to 'Get some tits in your garden!'

Innuendoes such as "get forking in your garden", "get some tits in your garden", featuring three female staff holding birds, and "get dirty in your garden" are boosting trade at Swadlincote, Derbyshire-based Garden King garden centre, says manager Darren Sanders.

The centre, owned by Planters Garden Centres, has employed double entendres in local newspaper adverts and billboards for the last year to promote garden tools, bird food and compost.

Sanders said: "It was my idea. It just grew and one thing led to another. We've had a good response on the whole and last year was our best ever."

Sanders said the centre had received 50 responses in a book at the till, which were all positive.

But local Sara Hadley said: "Why do they need sexual innuendo to sell sheds?"


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Is local 'reveg' a commercial opportunity in the UK?

Is local 'reveg' a commercial opportunity in the UK?

Botanist Dr Trevor Dines suggests there are commercial opportunities for local seed supply in the UK.

What next for Bunnings UK after massive write-down?

What next for Bunnings UK after massive write-down?

Australian analysts suggest Wesfarmers could pull out of the UK following the continued woes of Bunnings/Homebase UK & Ireland, but is there a way forward for the 250-store DIY/garden centre group?

Business planning - cash-flow management

Business planning - cash-flow management

Wider market volatility can have a big impact on cash flow but there are ways to avoid problems, Neville Stein explains.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy